About us

Redefine Europe is a wholly-owned subsidiary of Redefine Properties Limited (Redefine), a Real Estate Investment Trust (REIT) listed on the Johannesburg Stock Exchange (JSE).

With a focus on expanding our logistics asset platform, we sustain organic growth through: 

  • Continuously improving, expanding and protecting our portfolio through development activities 
  • Recycling capital through the disposal of assets at the end of their investment life cycle
  • Unlocking value through active asset management 

Our investment focus

Redefine Europe’s investments consist of mainly two investment platforms. 

First, a majority interest in a logistics platform in Poland consisting of 37 income-producing properties, along with 2 assets under construction and 10 landholdings, which, if all developed, will total €1.25 billion in value and about 1.27 million sqm in gross lettable area . 

Secondly a minority interest in a value retail investment platform in Poland owning nine shopping centres and two retail parks  with a total gross lettable area of 450 500 sqm.

Value-sustaining strategy

Redefine Europe’s strategy is aligned to long-term trends and is tweaked for opportunities and risks. With a focus on the logistics and value retail sectors in Poland, we consider other locations as appropriate.

We’re value seekers, investing where we believe the best market opportunities lie in order to secure sustained value for all our stakeholders.

Our business activities

By enhancing capital value and generating sustainable returns over the life cycle of the portfolio, Redefine Europe is advancing Redefine’s presence in Europe.

The significant growth potential of Redefine Europe’s direct investment in logistics demands an active management role to: 

  • Assertively manage risks and opportunities 
  • Extract value through managing existing developments 
  • Evaluate potential development projects 
  • Manage leasing activity across the portfolio 
  • Ensure regulatory compliance 
  • Optimise corporate and capital structures

Our leadership and management

Our leadership team brings a wealth of knowledge and a track record of success to ensure we meet our strategic aims.

Pieter Prinsloo

Chief executive officer

Andrew König


Tertia Eloff

Financial controller